(Brands that initiated women empowering campaigns) Women are the creators of this world. A woman created me, you and the whole world. But our India has failed to provide a quality status to the women. In the modern times, the main focus is to eradicate this social issue. Indian Brands are coming up with the campaigns exploring social issues. In the past few years, many brands have come up in the support of women empowerment by forming the campaigns by either the short films or by the ads revolving on the local television.
Let’s take a look at the brands that initiated Women empowering campaigns!
Second Marriage – Tanishq
#1 Brands that initiated Women empowering campaigns: In 2013, This Brand got immense popularity due to one of its ad which was based on the remarriage. Breaking all the stereotypes of society, Tanishq came up with such an ad which won it the fourth place on Adweek’s list of ‘The 7 most inspiring ad campaigns for women in 2013.’ And it is the only Indian ad on the list. The ad features a bride who is also a mother of a young daughter is dressing up for her second wedding.
Touch The Pickle – P&G
#2 Brands that initiated Women empowering campaigns: In 2014, Procter and Gramble won the various heart by its sanitary napkin brand, Whisper. The campaign was designed to bust the period taboos. In India, no one allows menstruating women to Touch The Pickle. It is because the pickle will supposedly contaminate. An ad features an active teenage girl touches a pickle jar and says “I touched the pickle jar” as other women applaud. A voice then requests: “Girls, let’s make the taboos go away and touch the pickle jar.”
Start With The Boys – Vogue
#3 Brands that initiated Women empowering campaigns: Vogue India celebrated its 7th anniversary in 2014, by launching a short film centered around the theme ‘Boys don’t cry’ featuring Madhuri Dixit Nene. The film depicts the instances where we say to boys that they don’t cry. And this makes the impression in their mind that girls are sensitive and domain. Then Madhuri comments, “We teach our boys not to cry. It’s time we teach them not to make girls cry.”
Share The Load – Ariel
#4 Brands that initiated Women empowering campaigns: The ad film shows two old women having tea. They were discussing the change of time where women have started joining the workforce and are earning. The discussion then shifts to the daughter-in-law who is earning much more than her son. But still is answerable to her husband about his unwashed clothes. The ad won an award at Cannes Lion 2015.
Her Life Her Choices – Titan Raga
#5 Brands that initiated Women empowering campaigns: The motive of the campaign is to celebrate the woman who lives the life by own choice. Titan Raga has always won our heart by showcasing the choice of the women. In 2013, the ad features Nimrat Kaur as a confident girl for not being guilty of the choices she made. Then Katrina was roped in to tell us the right time and the pressure girl has to face to get married. Latest ad shows the motherhood as a choice of a woman not sacrifice.
Live In & A Boy Who Girls Like – Red Label
#6 Brands that initiated Women empowering campaigns: Brook Bond Red Label, one of the major tea brands is always in the headlines due to its ad exploring social issues. #LiveIn ad supports the live-in relationships as well as regressive for having portrayed the girl as someone who needs to please the parents of the boy. #ABoyWhoGirlsLike ad shows a boy playing with the tea toy set, usually said as the girl’s toy. Then, the voice in the background narrates “He loves to make tea, but that doesn’t make him a girl” and then goes on to end with “It just makes him a boy that girl’s like”
The Calling – Myntra
#7 Brands that initiated Women empowering campaigns: Fashion wear retailer Myntra launched the short film for gaining the popularity for its brand. #TheCalling features Radhika Apte as a girl who is working as the performing architect. Despite having worked day and night, she wasn’t promoted. Instead, the discrimination started from the time she got pregnant. But towards the end, she gets the victory by walking away from the job and starting her own job.
I Am Not Down – Sofy
#8 Brands that initiated Women empowering campaigns: Sofy’s campaign #IAmNotDown encourages the girls to say ‘I Am Not Down’ through the real interviews, poetry or songs. The poetry slam by Rene Sharanya Verma, a student, raps the poetry to raise the awareness about the taboos of India and has some hard lines on ‘feeling down’ during periods.
Hawa Badlegi & Respect For Women – Havells
#9 Brands that initiated Women empowering campaigns: Finally, Havells India is famous for taking up social issues in ads. The ad shows after watching a film the censor board decides to give it a ‘U’ Certificate (family film). But one of the members refuses and gives ‘A’ certificate because the hero was topless in most of the scene. The ad ends with “Girl Kare Toh Nude, Boys kare toh dude”. Some people didn’t like this ad. So, the makers changed the name of the campaign to #RespectForWomen.
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