hidden meanings in popular logos: featured

(Hidden meanings in popular logos) You see them everywhere and they can often influence the decisions and purchases you make. Of course we are talking about logos. Companies spend millions on designing logos that not only help attract your attention but also deliver a message-sometimes hidden. So what do we mean? Well, take a look at these logos and you’ll see there’s often more than meets the eye.

So, here are 10 hidden meanings in popular logos:

 COCA-COLA

hidden meanings in popular logos: Coca ColaCoca-Cola discovered that part of its logo looks like the Danish flag. Named it the happiest country on the earth once they discovered that they set up a media stunt in Denmark’s biggest airport, where they welcomed people with flags. Hence, its on our list of hidden meanings in popular logos at number 1.

 FEDEX
hidden meanings in popular logos: FedEx

One of the most recognizable logos around the world. Thanks to its purple and orange colouring and the fact it’s on the side of delivery trucks all over the world. Yet there’s a little hidden bit in this logo that you may not have noticed. Dont just read it, look at the logo. Do you see it yet? now focus on the space between ‘E’ and ‘X’. That’s an arrow. It’s cleverly inserted and acts as a positive modifier for the logo because the arrow is pointing ahead-to the future. Making its way at number 2 in our list of hidden meanings in popular logos.

 AMAZON

hidden meanings in popular logos: Amazon

Just look at it. Yes, there’s the smile underneath the company name. That tells you how happy the customers are who use this. But have you noticed the smile is connecting two letters literally from ‘A’ to ‘Z’. Well, it’s a subtle way of telling that amazon covers everything from A to Z. Therefore, it’s at number 3 in our list of hidden meanings in popular logos.

 ADIDAS

hidden meanings in popular logos: Adidas

We all know what adidas is, the multinational sports equipment brand that sponsors hundreds of teams in the sports world. Actually, here is a hidden message in the logo. Well, the stripes actually represent the shape of a mountain, which represents the challenges on athlete’s face.

 HERSHEY’S KISSES

hidden meanings in popular logos: Hersheys kisses

Famous for their chocolate and a themed amusement park – “Hersheypark”. The logo on the Hershey’s company product – Hershey’s Kisses’ has a hidden logo-an extra kiss. Turn your head to left side of the logo and you’ll see the space between ‘K’ and ‘I’, there it is an extra hershey’s kiss baked into its logo.

 SONY VAIO

hidden meanings in popular logos: Vaio

Sony vaio make tablets, laptops and desktop computers. However, have you ever looked at the logo and considered it more deeply. Probably not!  After all it’s a fancy looking meaningless design right? Wrong. The vaio logo actually symbolizes audio and video technologies together. The ‘VA’ actually is an analog wave and ‘IO’ are binary codes.

   BASKIN ROBBINS

hidden meanings in popular logos: Baskin Robbins

The world’s largest brand of ice cream chain, best known for its 31 flavours. The company’s pink and blue logo depicts a large “BR” that double as the number “31”. Introduced the logo in 2005 as a part of an entire brand refresh. Thus, Baskin Robbins is at number 7 in our list of hidden meanings in popular logos.

 F1(FORMULA 1)

hidden meanings in popular logos: F1Number 8 on the list of hidden meanings of popular logos: The modern f1 logo, designed in early 2000 till date is ranked one of the most creative logo ever made. F1 fans have never paid enough attention to see, what is involved in the design. Surely, most of the people think “F” signifies formula while the red stripes mean “1”. Not actually. Just look at the space between “F” and the stripes, there it is that is a “1”.

 TOBLERONE

hidden meanings in popular logos: Toblerone

If you love chocolates then you likely had more than a few toblerone bars in your life. You probably know that it’s well-known for its distinct packaging and pyramid shaped chocolate. Yet, you would have never thought of a hidden message in its logo. Try looking at the mountain. Yup, there it is a bear. The mountain denotes Switzerland-the land of toblerone. The bear signifies Bern – the Swiss city where toblerone was first created.

 GILLETTE

hidden meanings in popular logos: Gillette

For years this company was known by its catch-phrase – “the best a man can get.” Last on our list of hidden meanings in popular logos: Gillette is letting their logo subtly remind you of what they offer. What do we mean? Well, take a closer look and see if anything stands out. There is an angle “CUT” in the first two letters. Therefore, the sharp angle makes it look like the letters were sliced with a razor. The same thing the company sells.

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