Is Micromax Real Or Rebranded?


(Is Micromax real or rebranded) We’ve seen ‘Micromax’ as an Indian brand who manufactures mobile phones and most of us buy it to support it. But, is it really a manufacturer as by a recent analysis by some of tech geeks Micromax has launched some of the rebranded phones recently. Let us first know what is rebranding? It is changing the corporate image of a device and selling it in other’s name. Let us have a look on its doubted mobile phones and their original ones.

1. Micromax Dual 5 VS Qiku 360 Q5

It is one of the Micromax’s flagship devices. It has a 5.5″ FHD Super AMOLED display on the front which is covered by a 2.5D Corning Gorilla Glass 3. Internally, it is powered by a Qualcomm Snapdragon 652 octa-core processor, and it has Adreno 510 for graphics processing. The smartphone has 4GB of RAM, and along with that, there is also a 128GB of internal storage. The camera optics, we have dual 13MP rear facing cameras, and on the front, we have a 13MP front-facing camera. Internally it is powered by a 3200MAh battery, and it also supported Qualcomm Quick Charge 3.0 for fast charging.

The phone which is said to be its original one i.e. ‘Qiku 360 Q5’. The Qiku 360 Q5 has a 5.5″ AMOLED FHD display on the front, and internally it is powered by the Qualcomm Snapdragon 652 octa-core chip. It has 4GB of RAM, and along with that, it also has 128GB of internal storage. Talking about the camera optics, we have dual 13MP rear facing cameras, and on the front, we have a 13MP front-facing camera as well. And the smartphone is kept powered by a 3,200 mAh battery with QC 3.0 support for fast charging.

(Is Micromax real or rebranded?) As you can see all the specs are same with not even minor differences. The only thing which is not same is the pricing and the price of Dual 5 smartphone is 24,999 INR which is about 32-percent higher than the Qiku 360 Q5.


2. Micromax Dual 4 VS ZTE Blade V8

Micromax vs ZTE

Micromax Dual 4 and ZTE Blade V8 both sports a 5.2-inch Full HD display and is powered by Qualcomm Snapdragon 435 (MSM8940) octa-core processor. There is a 4GB of LPDDR3 RAM and 64GB of internal storage that can be expanded up to additional 128GB. There are dual rear cameras, a 13MP primary sensor and a 2MP secondary sensor to calculate the depth of the image. For selfies, there is a 13MP Sony IMX258 front camera with f/2.2 aperture and 79.8-degree wide-angle lens. With all these specs, both comes backed by a 2,730mAh non-removable battery.

The physical home button on the front comes integrated with a fingerprint sensor. We have two capacitive navigation buttons on either side of the home button. It supports dual SIM dual standby and offers 4G VoLTE connectivity. It also supports gestures even when the screen is turned off, for example, the users can double-tap to wake up the screen. Moreover, both the ZTE Blade V8 and the Micromax Dual 4 runs on the latest Android 7.0 Nougat out of the box. With the latest Android OS, the device support split screen multitasking, enhanced Doze mode, bundle notifications, and others.


(Is Micromax real or rebranded?) The only thing which is not same is the pricing and the Dual 4 smartphone is priced at INR 18,999 which is about 24-percent higher than the ZTE Blade V8.

(Is Micromax real or rebranded?) Note about Rebranding: 

Rebranding is not new and not wrong because a brand acquires the required licenses for a specific period or till that product is sold and this includes also taking over part of complete features. The problem why they are accused is that the brand has always been talking about innovation towards design. Additionally, months of time invested towards the features that are technically adopted from the source itself.

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